Google analytics plugin is used to track the actions happening on your website. It shows how your customers discovered your website and helps you in improving the features of your site that give the customers a better experience. With the above gathered information, you can fine-tune the features of your website, which in turn will help in getting more monetary returns on your investment. More interesting factor is that Google analytics can be installed free of cost. This is the simplest plugin. Advanced version plugins are also available where the type of users, categories of users can also be found. Contact us and we will help you in installing and using the plugin on your Joomla website.